Erica Shelton - Shelton Jewelers
Board Member of KeepItQuerque

Volunteer Of The Month

Erica Shelton, Marketing Director of Shelton's Jewelers in Albuquerque is our October Volunteer of the month. Erica has worked tirelessly since coming onto the KeepItQuerque board of directors in January of this year. Her emphasis has been on member recruitment and community awareness of our message.

Erica was instrumental in creating a Public Service Announcement marketing program with local radio stations. She had our message going out to the public all over the Albuquerque Metro Area that buying from a locally owned business keeps significantly more money in our economy rather than shipping it off to corporate coffers in other states. Thank you Erica for your continued commitment to our message of hope for Albuquerque.
 Wayne Story, Board President
About Shelton Jewelers ‘The Custom Jewelry Store’
Shelton Jewelers is unique in so many different ways.  Not only is Eric Shelton (the owner) one of only a handful of certified Master Gemologists in the Western U.S.  He is a certified Appraiser ASA and a certified Master Watchmaker.  He and the rest of the staff are dedicated to educating jewelry buyers from all walks of life.  According to Mr. Shelton, "We like to arm our customers with as much knowledge as they can retain. We spend this extra time so when the consumer shops for jewelry for themselves or as a gift, they know what to look for and how get the right item for the correct price."  Shelton Jewelers guides you every step of the way in the jewelry buying process.  We are locally owned and operated for 29 years.  We must be doing something right! 

Here are some more of the reason that Shelton’s sets itself apart from the competition.
  1. Mr. Shelton's pricing strategy is unlike your normal retail jewelry store.  We do not mark our prices up so we can create a mark down sale like so much of the industry.  We price our jewelry based upon Uniform Standards of Professional Appraisal Practices. (Titles given by industry received AGS and accepted by the New Mexico court system.) All representation of our jewelry is with full disclosure before purchase.  Unlike other jewelers we do not practice the use of words like genuine or real when the item is in question as synthetic.
  2. You will get full price on diamonds when trading up when the diamond was purchased here.  There is no rule (like some stores)  that you have to trade up 20% in value. You will never lose any of the value in your diamond purchased at Shelton Jewelers.
  3. We will gladly perform one re-size of your original Shelton Jewelers ring free of charge, with the exception of titanium, tungsten, and stainless steel.
  4. At your written request, comprehensive appraisals performed to the highest standards of the appraisal profession are available at no additional charge on any bridal, diamond or significant colored stone purchased from Shelton Jewelers.
  5. Shelton Jewelers recycles by buying diamonds, precious metals like: platnuim, gold and silver.  Also precious gemstones and gemstone jewelry.
  6. We have some of the most talented award winning Custom Designers in NM.  Very competitively priced.  You may have an idea in mind or have seen a piece in a photo, ad or on someone that you would like to replicate with some modifications.  We can do that!  We are currently designing our own jewelry line made by Elliott Shelton and Marcs Gillihan using The Forevermark diamonds because they are responsibly sourced.
  7. Winners of 2013’s Best of the City Top Jewelry Designers voted by the gracious people like yourself.
Come in soon and see what quality, reliable and beautiful jewelry is all about.  We are located on Montgomery at Louisiana or go to,  or and search Shelton Jewelers.  Come explore our Jewelry and find that special something for yourself or a friend or loved one.

Shelton Jewelers
7001 Montgomery NE
Albuquerque, NM
Corner of Montgomery & Louisiana